I wanted to demonstrate how data, research, and math can help venue managers and marketers book concerts.
To do that, I took research on music adoption from The Verge and consumer behavior experts. Then, applied some rudimentary math skills to demonstrate how one could likely pinpoint eras of music that would better align with a concert venue’s marketing strategy.
Works Cited:
Ong, T. (2018, February 12). Our musical tastes peak as teens, says study. Retrieved from https://www.theverge.com/2018/2/12/17003076/spotify-data-shows-songs-teens-adult-taste-music
Solomon, M. R. (2019). Consumer Behavior: Buying, Having, and Being (12th ed.). Hoboken, NJ: Pearson.