I decided to migrate my drummer clothing company website, Spirit and Groove®, to this site. I have kept the brand’s social media channels as-is and will continue to offer two lines of drummer t-shirts and drum hats under the GROOVE Stripes® and Groovy Fun lines with the anticipation to launch a Groove Powe® collection soon!
For any of you who don’t know (or haven’t read my resume), I studied graphic design at a very young age and have been involved in the art-form through some amazing changes. When I started at the age of 18, computers (or should I say the MAC) was just being introduced to the medium. While working as a photojournalist for a local paper, I started out by actually developing my own film, making prints, and pasting them up on the broad-sheet. Soon, we moved to an AGFA 35mm scanner that cut out half of those steps and within two years. I was fully digital, sending the next day’s stories to press over this new thing called the World Wide Web.
Fast forward about twenty years and I have just finished revamping not one…not two, but three websites. The first was my personal site, www.jeremylarochelle.com (hint: it’s where you are right now). My focus was to tell my personal brand, which in itself can be a lengthy journey, and track my thoughts in a number of areas I am passionate about.
The second was a tandem-effort with a Google social media expert to revamp my employer’s, Mike Moloney Entertainment’s website www.mmec.com. Our goal was to streamline our procurement funnel, focus on our strongest product offerings…entertainment for cruises and casinos, and to tell our brand story in a simple way.
Finally, I revamped my online drumming t-shirt brand, Spirit and Groove www.spiritandgroove.com. I am working on a more in-depth post outlining this move, but let’s say. The goal of this overhaul was to tell our brand story and increase conversions from the vast amount of traffic we have developed thanks to our social procurement funnel.
I am finding web design to be an exceptional way to tell a brand’s story, connect with consumers, and to fill any marketing funnel regardless of product type. During my years working in-print, it would have cost thousands of dollars and just as many hours of time to reach a fraction of the people we reach online and through social media. However, the really cool thing about web design is its organic nature. Just like an old-school painter, I can throw down a brush stroke. Step back, take a look, and make adjustments. It let’s my creative mind constantly adapt to what is happening around me.
Let me know what you think about the revamp of these three brands and stay tuned for more updates!
As I write this blog post, I am preparing for the first press release to hit the wire for my drummer t-shirt company, Spirit and Groove .
I chose to add a PR marketing channel to my online business to achieve a couple of marketing objectives, but before I hand those out. I wanted to explain why I chose to add this channel to my marketing mix.
First, understand that I always think “big-picture.” If I am going to do something, I am going for it. As for Spirit and Groove, my ultimate idea is a clothing brand, not just a drummer tee shirt company. This dictates that my planning always be long-term and to properly build a brand. I must tell everyone what the heck groove is all about and why I am placing so much faith in one word.
“The goal of our first Groovy Press Release is let everyone “step into” the mindset of our brand. You shouldn’t be afraid if you are not a drummer, because as you will learn. The beat is beyond any other instrument. It mimics the heartbeat and as such it was our species first language. We celebrate with it, we have worked in unison to it, and we have followed it into battles. We are all connected by the drum. It doesn’t matter if you play it, move to it, or feel it in your soul. We are all part of the groove.”
Second, we are building a community and that requires a very strong social presence. To achieve this organic build, we need solid backlinks to increase our credibility and reach. In addition, strong backlinks will provide increased “Opportunities to See” at a lower cost through higher Search Rankings. PR can be a cost-effective way to achieve worthwhile backlinks that Google will respect and hopefully bump us up the search ladder.
Finally, I was a newsman and enjoy writing. So why not write about something I am passionate of… the groove.
It has been a long time since I last posted in the ol’ blog here, but there is a good reason.
Earlier this year I launched a drummer clothing company called Spirit and Groove. It is an exciting venture that is pulling from all of my professional experience (e.g. running my own company, my work as a graphic designer and photojournalist, my MBA training, and absolute passion for drumming).
I am working Spirit and Groove during my down time as a booking agent, and if you are in the business you know there is very little of that. However, I have accomplished a lot in these first few months. We currently have forty plus drumming and groove-inspired t-shirts up for sale and a whole bunch in the coffers. We have also established a number of “Groovy Communities” on various social platforms where we give out Groovy Cookie Comments to people we feel have got groove.
You can join those networks by clicking on these links:
Speaking of YouTube, we have also put together a groovy drumming video blog where we offer insights into best drumming practice techniques, top groovy drummers and albums, and a whole lotta’ fun. Here is our most recent video for you to check out and you can follow the entire drum video lesson blog here.
Well, I’ve got to get back to designing some more drumming shirts, checking our drummer website, optimizing our SEO, working on our paid click campaign, or launching another Facebook ad among other things, but please go check out my groovy new website www.spiritandgroove.com.
You’ll be glad you did!