Jeremy Larochelle

Sonic Branding

Sound shapes how people feel about your brand
before a single word lands.

Sonic Identity Strategy·Curated Music Programming·Live Operations at Scale·Rolling Stone · Best Cruise for Music Fans 2025·12 Sonic Archetypes·611% Growth · Virgin Voyages·25 Zones of Unique Music·Concert Consumer Behavior·Jeremy Larochelle, MBA·Sonic Identity Strategy·Curated Music Programming·Live Operations at Scale·Rolling Stone · Best Cruise for Music Fans 2025·12 Sonic Archetypes·611% Growth · Virgin Voyages·25 Zones of Unique Music·Concert Consumer Behavior·Jeremy Larochelle, MBA·
What Jeremy Does
Sonic Strategy Design
From How We Should Sound to How We Make It Happen
Music Brand Alignment
Connecting Your Sound with Your Voice
Music at Any Scale
From Pop-Ups to Global Branding Operations
About Jeremy

The Strategy Behind
the Sound

Jeremy’s path into sonic identity began on land — as a talent buyer managing over 240 lounge and small-cap bookings per month across casino venues in Arizona, Seattle, and Texas. He then took the leap to sea with Virgin Voyages, where over six years he shaped the brand’s sonic identity across live performance, electronic music, and background music programming.

He created a Sonic Identity Brand Bible that defined how over two dozen distinct music zones change throughout the day — supporting the Virgin vibe while improving restaurant and venue operations across every ship. The result? Virgin Voyages was named Best Cruise Line for Music Fans by Rolling Stone in 2025.

“The music doesn’t decorate the movie. It makes the movie. The same is true for a venue. A brand. An experience.”

— Jeremy Larochelle
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Latest Writing

From the Blog

Research, insights, and field-tested thinking on sonic branding, music strategy, and concert consumer behavior.

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Ready to Write
the Full Score?

Your brand has a sound. Let’s find it — and make sure every room knows you’ve arrived before you say a word.

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