Business management breaks down to three fundamental P’s: (1) Product; (2) Processes; (3) People. When one of these elements is "out-of-whack," everything is thrown off. Efficiency slides, costs rise, profits erode, and companies die. This is true in all industries.
The business consultant helps identify where the problems lie, outlines steps to fix them, and remains with your team as they march onwards towards success.
Entertainment ventures including venues, festivals, casinos, cruise ships, hotels, and amusement parks face similar challenges in regards to their products, processes, and people.
However, the entertainment industry is unique, to say the least. For one, some of the people (the artists) are also the product. Leaving owners to manage a powerful stakeholder group that is emotionally connected to their service.
Second, the medium (the performance) is highly qualitative. Everyone has their favorite band and the majority believe their choice would “sell out” the room every time. Unfortunately, this is not the case and when mismanaged can alienate both customers and employees.
Third, entertainment ventures typically find success as the size of the crowd grows. This introduces countless “stressors” to the work environment such as increased volume levels and reduced personal space. To succeed, management must be expert motivators and have rock solid processes in place that are scalable to accommodate their team’s needs as the crowd grows.
Finally, the business must be on top of national and local entertainment trends and have the necessary connections to facilitate those demands at any level of the game.
How Can I Help?
Entertainment Management on a Graduated Level
I have over twenty years in the entertainment industry as a performer, manager, and venue booker. While working, I was also in school. I graduated class valedictorian, earning a 4.0, with an undergraduate degree in music business management. I supplemented that education with my MBA where I focused on marketing analytics and consumer behavior, also graduating class valedictorian with a perfect 4.0.
I apply the skills I learned on the road, in the books, running my own company, working as a store mentor with Apple, and managing over 240 entertainment shifts monthly across three gaming properties in two states to analyze your products, processes, and people. From there, we define a plan of attack and go after those results.
More About Jeremy Larochelle
Learn about my education, business experience, and read my resume.
Consulting for entertainment-focused businesses large and small.
For venues, I offer market alignment, customer service, consumer behavior, stage and performer presentation, and management analysis. Services range from third-party reporting to interim management.
For artists, I offer unbiased analysis regarding the act’s market worthiness, stage presence, marketing strategies, management, and general counsel on how to navigate the recording industry.
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My Entertainment Consultant Philosophy
At the age of eighteen, I was hired by my town's daily newspaper as a photojournalist. Still a senior in high school, this experience would mark a fundamental change in how I would “view” the world around me for the rest of my life. Thanks to my editor Howard James.
Howard was the quintessential newspaper editor. A towering man in his sixties who seemed to always be yelling with his messy grey hair, suspenders, and rolled-up sleeves. James’ was tough on his journalists and would gleam at us through his thick-rimmed glasses as he demanded a level of professionalism that was built on two concepts.
- Always write so a common man can understand what you are trying to say. Avoid complex words as you serve the reader, not your ego.
- You have to dig for the truth. You report the facts. No matter how hard they are to swallow. You are not presenting “your” side. You are providing the information to let the reader decide for themselves.
Many of us spent our days living in fear of Howard and his red pen. We overlooked how lucky we were to learn from a man who had been awarded the Pulitzer Prize in 1968 by following those same rules of journalistic integrity.
Nearly twenty years later, I was working on my MBA after a lifetime of experiences including being an author, educator, touring musician, Apple Retail store mentor, and successful business owner. In those graduate studies and experiences, I learned that business is rooted in science. Observations lead to insights, which lead to plans of action, which lead to success. However, if you do not dig deep enough for clean unbiased data. Your insights will be off and your plans may fail.
I was reminded that to provide valuable business insight you have to attack the problem like a Pulitzer Prize-winning journalist. You have to dig for the facts, report them without interjecting your feelings, and present them in a way that the hourly laborer – not the CEO can understand.
This is how I operate.
Every project I tackle starts with a thorough analysis of your business goals, your branding needs, your current operations management, and the markets in which you intend to operate. From there, I draft up plans to improve your business in ways that are backed by science and proven from over twenty years of observations. I then present these facts in an easy-to-understand approach.
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