From handling business “in the trenches” to studying the largest companies in the world in grad school, Jeremy Larochelle offers his unique insights into business, entertainment management, marketing, and more!
The following is a postulation I developed after attending a joust at a Renaissance Festival. I noticed something interesting about the crowd and their disproportionate nature at the venue. More data collection and analysis would be needed to prove my theories, but there may be an opportunity for venue owners to consider these two elements of social behavior.
Unlike ticket sales, which are fixed. Ancillary income can include multiple revenue streams and is only limited by your operations team’s imagination. In addition, ancillary income can help you keep the doors open and make money in less-than-ideal concert situations.
Your business needs stakeholders to survive. From customers to employees, vendors, and even the community you operate within all have a stake in your operations. Jeremy discusses how to achieve balance between these competing groups. You can read more about Jeremy’s views on stakeholder management by clicking here.
Too many entertainment managers misuse the phrase demographics as an excuse to sound marketing-savvy when they don’t understand entertainment strategy. Jeremy discusses how to properly use this marketing term for your venue.
This week’s advice is to remember that entertainment is qualitative and numbers don’t lie when managing your venue.
