Now Offering Custom Made Drum Tracks Online

 

 

After months streamlining the process, I am proud to offer custom made drum tracks for singers, producers, songwriters, and bands looking to enhance their demos, albums, and other recording projects.

 

 

My goal was to make this offering as seamless as possible.  It all starts on my Custom Drum Track Page here where you can learn more about my process, check out some samples, download a few free tracks to try, and place your order securely through my site using your credit card, PayPal, or Amazon Pay account. Each track is only $25.

 

Once the payment is processed, I will send you an email requesting your scratch track. Email me that file and I will drum to it on my Roland electronic kit, enhance the tracks using Logic and Steven Slate Drums, and then send you the groovy studio file all mixed down as well as the raw Midi version, so you can edit to your own liking.

 

I look forward to drumming with you!

~ Jeremy Larochelle

The Derivative Benefit of Record Studios Past

 

 

As I watched the 2018 Rock and Roll Hall of fame Induction Ceremony on HBO, I couldn’t help but admire how tight many of the bands inducted were despite their long absences from the stage. Most notably were The Cars. Whom had not performed together since 2011. The group burned through some of their most iconic hits including Moving In Stereo, Just What I Needed, and My Best Friend’s Girl nailing the tiny progressions, hooks, harmonies, and changes in each that are forever etched in our minds.

 

And it got me thinking.

 

Thinking about how our foray into the modern “home studio” has killed a very important derivative benefit that blest many bands such as The Cars, Lauryn Hill, The Moody Blues, and Bon Jovi during their upbringing in the “offline” world of music consumption. The benefit of being forced to craft a song into a hit by playing through its pieces over and over again.

 

We all know the primary responsibility of the recording studio – to record. However, pre-Pro Tools. The studio was a place where you and your bandmates went to develop your songs with the help of a producer. Unlike today, where you can kind of get the right notes down and then let the engineers copy, paste, and autotune them into perfection. The studio of yesterday required you to play your parts over and over again until you got the perfect take. Sure, there were crutches, but they were costly and generally took more time than the musician just working his or her instrument until they got it right.

 

This process surely helped make great hits – just ask The Cars. However, it also forced the musicians to commit these hooks, riffs, rhythms, and notes to their subconscious must like Danielson did under Mr. Miyagi’s tutelage with his “wax-on/ wax-off technique.” Then, when the recording was done. These bands hit the road for 200 plus dates a year playing those same riffs over and over, further committing them to a part of the brain that few people will ever tap into.

 

The end result is seventy plus year-old rockers who can still hit the stage after nearly a decade of not playing together and give me Just What I Needed – a collection of iconic tunes that sound just like I first heard them in a Pontiac Trans Am.

 

 

 

 

 

 

Respect the Pre-Gig Window

 

 

Musicians and entertainers are a unique breed of individuals… an enigma if you will? Many times, that outgoing personality we see on-stage is not the same person behind it. In fact, from my experience, I find that most entertainers are more introverted than extroverted. They are reserved and highly emotional individuals partly because the product they present is based on emotional attachment.

 

This is why it is imperative that managers, stagehands, venue representatives, marketing personnel, etc. respect the pre-performance time of the artist. I am speaking about the hour directly before they hit the stage. During this time, that introvert is preparing to “come out of their shell,” and for your venue to succeed. You want them to complete that transition. Over the years, I have seen personnel mismanage acts large and small at this point because they do not understand this aspect of the entertainer psyche. I have watched security give them hard times as they approached the stage about their credentials (even with me leading them). Managers argue with musicians about bar tabs before they hit the lights and tech’s fight with DJs about their set-up minutes before showtime.  In all of these situations, the show suffered. Why? Because, in each instance, these events did not allow the artist to get out of their introverted state – a state you do NOT want them to be in when they are entertaining your audience.

 

I understand that any event is made up of numerous personnel with various personalities, job demands, and views of their position within the concert eco-system.  Regardless, in the end. The show is ALL about appeasing the audience and the person they are most connected to at that point is the entertainer. They are the direct link between your success and the audience and for the next forty, sixty, or ninety plus minutes the most important person on the property.  Here are some pieces of advice to help you set them (and your venue) up for success.

 

Give them their space. Make sure the act has a spot where they can “get away” if they need to. It doesn’t need to be a green room. A small corner of the lounge or section of the patio will work. Many times, you will see artists “hide-out” behind the stage.  This is usually a sign to leave them alone.

 

Hold off on your reprimands. Was the artist late? Did they not dress properly? Did they load-in through the wrong door? Did their last show bomb?  NOW is NOT the time to address this with them. You will have plenty of time to discuss these items later on. If you want a great show, you can’t send them on stage worried or thinking about how they already failed. Give them feedback after the show, or better yet. The next day.

 

Make them feel tech-secured. Make sure your technicians touch base with the artist and ask them if they have any questions, comments, or concerns about a 1/2 hour before showtime. Then, actively listen to their demands. NOW is NOT the time to fight with them about mic placement or to start a rift regarding in-ear monitors. Rather, NOW is the time to make them feel like you have their back for the next 45-plus minutes.

 

Treat them like rock stars. Even if you hate their music or dislike the entertainer as a person because he stole your girlfriend. Smile and tell them to have a great show as they head towards the stage. If you have a history of their performance. Tell them about something they did at the last show that you thoroughly enjoyed. Just don’t tell them your mom or grandma likes their music and don’t oversell your enthusiasm.

 

Remember the Berklee Recording Rule. While studying briefly at Berklee College of Music, I spent many hours in recording sessions with my roommate who was in the final year of the program. I heard variations of the following phrase.

“It is your job to support the artist and stay out of their way.” 

I learned that this meant that you supported the artist’s physical and mental space above all else. You rolled with every punch.  You didn’t force the drummer to move his snare for better mic placement. You worked around it. If the pianist runs all of his keys through the same amp, you find a way to work within his set-up and don’t force him to change it. If the singer feels comfortable in the dark with candles – you shut the lights off, even if you can’t see a damn thing.

 

What Berklee’s recording and engineering lesson teaches us is that ultimately, your goal is to send an artist on stage feeling confident, respected, and in-demand. This will help pull them out of their introverted headspace, let their artistry shine, and focus on connecting with their fans. The end result is a better show with a greater opportunity for success.

 

 

 

 

Welcome to My New Site!

 

 

I was spending some time with my nephew over the holidays and we got to discussing the various jobs (or what I call them – gigs) I have held over my career.

 

We discussed my time as a Photojournalist under a Pulitzer Prize-winning writer and editor. How I leveraged that knowledge in content creation to launch my own printing company before turning to the road and studio as a professional musician. We closed those tales with a discussion on my business education and how I leverage it in the entertainment industry. It was interesting to watch his face as I shared my various stories and experiences.

 

Sometimes I forget just how blessed I have been in my life. Sure, it has taken a LOT of hard work and perseverance. I have been down and out, bankrupt, and technically homeless at times, but I kept moving forward. I kept chasing my passions and my dreams no matter where they took me. Colebrook, NH… Nashville, TN… Orlando, FL… Las Vegas… Scottsdale, AZ… Hawaii… Aculpulco… Glacier Bay… and the Panama Canal to name a few spots.

 

I really wanted my young nephew to understand that the one thing we can’t get more of is time, so you really need to spend your life doing what you love.

 

That pushed me to finally organize my experiences on my personal website, which I present to you today. It has been a tedious task tracking down pieces from my graphic design portfolio, images from my time as a photojournalist, tunes from my various bands, and videos captured throughout my career. I have organized these assets into three categories.

 

Jeremy Larochelle Businessman – For a look at my experience as an entrepreneur. My college and grad school studies. As well as my theories on leadership, management, and marketing.

 

Jeremy Larochelle Musician – Is where I have placed my work as a touring and studio drummer and educator.

 

Jeremy Larochelle Content Creator – Here you will find my photojournalism, graphic design, and video creation portfolios as well as my experience in each area.

 

Finally, I have migrated my online drummer clothing company, Spirit and Groove® to this site.

 

I plan to continue updating all aspects of my web presence and even have some new offerings in the works, so please come back to see what I am up to.

 

~ Jeremy Larochelle, MBA

 

 

 

My Photojournalism and Graphic Design Portfolios Now Available

 

 

It took a lot of searching, but I found a bunch of my work as a photojournalist and graphic designer and organized them onto the site. I will continue to update them as I uncover new gems (and make some new ones).

 

Check out the portfolios at Jeremy Larochelle Content Creator.

I Moved the Groove

 

 

I decided to migrate my drummer clothing company website, Spirit and Groove®, to this site. I have kept the brand’s social media channels as-is and will continue to offer two lines of drummer t-shirts and drum hats under the GROOVE Stripes® and Groovy Fun lines with the anticipation to launch a Groove Powe® collection soon!

 

You can shop Spirit and Groove by CLICKING HERE!