Sonic Branding & Music Strategy • Concert Consumer Behavior • Musician & Drummer
Music is one of the most fundamental experiences of the human psyche. Before we spoke, we drummed to communicate. Our brains are wired differently when it comes to music — a direct connection to our soul.
Three decades of working stages, leading artists, and scaling music operations globally taught me that. The lessons are vast — technology, managing creatives, operating efficiently, music theory, psychology, and of course, great music.
This is the space where those thoughts are freely shared. Welcome in…
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Rolling Stone Didn’t Come to Be Impressed There’s a moment I’ve seen play out more times than I can count. A musician hears “cruise ship,” and we get the knee-jerk response. The “that’s not really my scene” energy. I get it. The reputation precedes us — suits and ties, pre-approved sets, musicians in a […]
