Music Strategy & Operations • Sonic Identity
Seven years building the music program at Virgin Voyages from the ground up. Four ships. Sixty-plus musicians performing daily around the world. Two Rolling Stone awards, including Coolest Cruise for Music Fans 2026.
Three decades on stages, in booking offices, and running large-scale operations taught me that music isn't decoration. It's architecture. This is where I share what that actually looks like in practice. Welcome in...
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In a previous post, I spoke about how I approached building our music program at Virgin Voyages… strategically. In that planning, I found one of our biggest strengths was, in fact, our musical legacy. I mean, come on, Virgin gave the world The Sex Pistols, Spice Girls, Boy George, Janet Jackson, Paula Abdul, Phil […]
