As I write this blog post, I am preparing for the first press release to hit the wire for my drummer t-shirt company, Spirit and Groove .
I chose to add a PR marketing channel to my online business to achieve a couple of marketing objectives, but before I hand those out. I wanted to explain why I chose to add this channel to my marketing mix.
First, understand that I always think “big-picture.” If I am going to do something, I am going for it. As for Spirit and Groove, my ultimate idea is a clothing brand, not just a drummer tee shirt company. This dictates that my planning always be long-term and to properly build a brand. I must tell everyone what the heck groove is all about and why I am placing so much faith in one word.
“The goal of our first Groovy Press Release is let everyone “step into” the mindset of our brand. You shouldn’t be afraid if you are not a drummer, because as you will learn. The beat is beyond any other instrument. It mimics the heartbeat and as such it was our species first language. We celebrate with it, we have worked in unison to it, and we have followed it into battles. We are all connected by the drum. It doesn’t matter if you play it, move to it, or feel it in your soul. We are all part of the groove.”
Second, we are building a community and that requires a very strong social presence. To achieve this organic build, we need solid backlinks to increase our credibility and reach. In addition, strong backlinks will provide increased “Opportunities to See” at a lower cost through higher Search Rankings. PR can be a cost-effective way to achieve worthwhile backlinks that Google will respect and hopefully bump us up the search ladder.
Finally, I was a newsman and enjoy writing. So why not write about something I am passionate of… the groove.